Project Darna
Product Designer
RESEARCH
WIREFRAMES
PROTOTYPE
TESTING
UI DESIGN
In Lebanon, the financial sector faces significant challenges, including limited access to traditional banking services, economic instability, and the need for more efficient and secure payment solutions. This project aims to design a prepaid card mobile app that addresses the financial needs of the users, ultimately enhancing financial inclusion in Lebanon.
*To comply with my non-disclosure agreement, I have omitted confidential information in this case study.
DEFINE OBJECTIVES
Discovery Phase
Understanding the target audience, market needs, and the competitive landscape through surveys and research.
RESEARCH
Surveys and Interview
Due to the time constraints, we were only able to send out surveys to 60+ potential users and interviewed stakeholders to align with the business goal and user expectation
Key Findings
Users expressed a strong need for a secure and easy-to-use platform for managing their finances, especially given the economic instability in Lebanon.
Common pain points are lack of trust in financial institutions, and difficulty in tracking spending.
Users preferred apps that allows them to make a payment and transfer money locally and globally
RESEARCH
Competitor Analysis
We have also analyzed similar apps to identify strengths, weaknesses, unique selling point and opportunities for improvement.
WIREFRAMES
Ideating App Structure
Started with low-fidelity sketches to brainstorm and iterate quickly on different layout ideas and then move to mid fidelity to outline user flows.
TESTING
Prototype and Testing
We have conducted usability testing sessions with 8 users to identify pain points and areas for improvement.
Multiple rounds led to multiple iteration and refinement.
DESIGN SYSTEM
Establish Design System
I crafted the design system for the app to to ensure consistency and efficiency throughout the app development process. This involved creating a comprehensive set of design guidelines, including color palettes, typography, iconography, and reusable UI components.
UI DESIGN
Bringing it all together
Integrating insights, ideas, testing feedback, the design is finalized
POST RELEASE
Successful Outcome and Future Initiatives
The project has had a positive impact on the business and user experience. Initial user feedback indicates a high satisfaction rate of 85%, suggesting strong potential for market expansion.
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