Spotii, a ZipPay Co
Product Designer
RESEARCH
WIREFRAMES
PROTOTYPE
TESTING
UI DESIGN
The app was designed in 2021, struggled to scale alongside the exponential growth of the company. Usability and user retention were challenged.
The Spotii, a ZipPay app rebranding aimed to enhance user interface and experience while introducing new features.
*To comply with my non-disclosure agreement, I have omitted confidential information in this case study.
DISCOVERY
Gathering Data
We have sent out surveys and done in-depth analysis on our current app performance to clearly identify points of improvement.
RESEARCH
Competitor Analysis
Competitor analysis provided insights into the current market offerings and identified areas for differentiation.
WIREFRAMES
Ideation
Created initial sketches focusing on layout improvements and enhanced navigation to provide a more intuitive user experience.
PROTOTYPE AND TESTING
Design Iterations
Interactive prototypes were developed and tested to refine the design. Due to the time-constraints, testing were done internally.
DESIGN SYSTEM
Custom-made Design System
I established a comprehensive design system to ensure consistency across Spotii’s platforms.
FINAL UI
Bringing it all together
IMPACT
Successful Outcome and
Future Initiatives
A significant improvement was seen in the first 3 months after the release
Conversion rate increased by 45%
Signup drop-offs reduced by 50%
User engagement rate increased by 30%
*For confidentiality reasons I have omitted the actual values for these metrics.
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